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Wiggle Honda signs Swedish champion Emilia Fahlin for 2014

Wiggle Honda Pro Cycling is pleased to announced that the Swedish national champion Emilia Fahlin will be joining the black and orange team in 2014. The 24-year-old from Örebro in southern Sweden has been a professional cyclist since 2007, and has ridden for some of the strongest teams in the sport. As well as her two national road titles – and three national time trial titles – Fahlin has won several prestigious races, including the Amgen Tour of California Women’s Critérium.

Emilia Fahlin 4

Arguably her greatest strength is her tireless support for her teammates, however, contributing a great deal to the successes of others.

“Emilia Fahlin is a well-known name in Women’s Cycling, she has always been a reliable winner and worker in the world’s biggest and strongest teams,” said Wiggle Honda Pro Cycling team manager Rochelle Gilmore. “We’re feeling very privileged that the Swedish National Champion has chosen to join the Wiggle Honda Pro Cycling team ahead of the 2014 season.

“Emilia was a perfect addition to Wiggle Honda, she will add significant strength to the team, to our lead-outs, to our TTT and TT’s…” Gilmore added. “Plus Emilia herself is a very fast sprinter. Most importantly, Emilia shares the same passion as her new team members to promote Women’s cycling and pave the way for the next generation of young female athletes.”

“The team at Wiggle are absolutely delighted with the signing of Emilia,” echoed Wiggle’s Head of Brand Marketing, Adam Ryan. “Our existing roster of athletes within Wiggle Honda Pro Cycling have performed above all expectation this year and we are positive that boasting another proven champion within our ranks will only help boost our chances of success even further for our second season together.

“We look forward to working with Emilia in 2014.”

Having turned professional with T-Mobile, Fahlin stayed with the team through its transition into Highroad, Colombia, and HTC, then stayed with the majority of its riders in the formation of Team Specialized-lululemon. She has been riding for Hitec Products in 2013, but can’t wait to join Wiggle Honda Pro Cycling on the 1st of January next year.

“I’m pretty excited,” said Fahlin. “I’ve been in contact with Rochelle for a while, and when she offered me a contract I was really happy. It’s the first year that Wiggle Honda Pro Cycling has been running but I see it as a really exciting project. Also because they’re working to promote women’s cycling, which is something that I see as very important, and something I really want to be a part of.

“So that was one key factor, and another is that it’s the first year that the team has been running and it’s had a great, great year,” she added. “I want to be part of that, and to help the team develop further next year.”

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